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      <image:title>Work - Moksha VR 2020 (The Burning Man Metaverse)</image:title>
      <image:caption>In 2020, when Burning Man went fully digital for the first time, the Moksha Arts Collective brought its visionary art and community spirit into the virtual realm, reaching a global audience like never before. I collaborated with Moksha to design and manage their presence within the Burning Man Multiverse, building immersive virtual spaces where artists and participants could gather despite the global shutdown. We hosted dozens of artists who shared live performances, digital exhibitions, and interactive installations inside the VR world. These events were not only experienced by participants in virtual reality but also broadcast as livestreams, allowing audiences around the world to tune in and be part of the moment. Over the course of the festival, hundreds of visitors joined the Moksha VR space, exploring 3D environments, interacting with holographic art, and taking part in conversations and cultural exchanges that extended the Burning Man ethos into new frontiers. This project demonstrated the power of XR to sustain community, creativity, and collaboration even in times of isolation. By bridging VR, livestream, and global participation, Moksha’s presence at Burning Man 2020 set a precedent for how cultural organizations can thrive in hybrid digital-physical festivals of the future.</image:caption>
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      <image:title>Work - George Merrick AI Avatar - Testing in Augmented Reality</image:title>
      <image:caption>Visual design is also flexible. The appearance of the avatar can be defined in detail, clothing, facial features and style, so that it fits a specific time, place, or narrative. Adding a backstory helps guide how the character responds. A guide from the 1920s will interact differently than a traveler from the future or a fictional figure placed in a themed environment. Context plays an important role. Characters can be given knowledge boundaries, a setting to inhabit, and instructions on how to handle certain topics. This helps them remain consistent across longer interactions, rather than drifting out of character. Taken together, these elements make it possible to place avatars in AR who feel anchored in both the story world and the real environment around them.</image:caption>
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      <image:title>Work - Screen Capture: AR Miami App</image:title>
      <image:caption>Shopping Meets Storytelling in AR Bring your brand to life and connect with customers through interactive holograms that transform retail spaces into immersive cultural experiences.</image:caption>
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      <image:title>Work - Third Room in Augmented Reality</image:title>
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      <image:title>Work - Miami Herald</image:title>
      <image:caption>“Augmented-reality mural in Miami warns of climate-change danger” Miami Murals, a climate-focused mural series, unveils its first augmented reality mural on Saturday, Feb. 3, 2018, in front of the historic City of Miami Cemetery. The mural is brought to life through an app, which shows two alternate futures for the city. LESLIE OVALLE FOR THE MIAMI HERALD https://www.miamiherald.com/news/local/environment/article198488639.html</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Group shot with the channel 6 news crew.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>This was our first AR mural, and our goal was to bring awareness to the dangers of sea level rise here in Miami. Miami is a “canary in the coal mine” when it comes to the effects of sea level rise.</image:caption>
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      <image:title>Work - NBC 6 news</image:title>
      <image:caption>Explaining the marker based AR experience.</image:caption>
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    <lastmod>2025-08-17</lastmod>
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      <image:title>Interactive City in AR - AR - Interactive City</image:title>
      <image:caption>"Bronzeville Renaissance” Augmented Reality Mural, September 2020 3805 S Michigan Ave, Chicago IL “We are each other’s harvest; we are each other’s business; we are each other’s magnitude and bond.” -Gwendolyn Brooks, Poet, Author of “A Street in Bronzeville”, First African American Pulitzer Prize Winner Located in Bronzeville, a center of African-American life and culture in Chicago, this mural celebrates the community's rich history and modern-day renaissance. The mural also looks to the future which brings the threat of climate change, and it envisions rising above this challenge using innovation and renewable technologies to build a "Community of the Future".  This mural was sponsored by ComEd, an electric utility serving Greater Chicago.  Partnering with community leaders, ComEd is leading an initiative to develop a connected, resilient and sustainable community in Bronzeville called the "Community of the Future".   https://www.beforeitstoolate.earth/bronzeville-renaissance.html</image:caption>
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      <image:title>Interactive City in AR - AR - Interactive City</image:title>
      <image:caption>"Bronzeville Renaissance” Augmented Reality Mural, September 2020 3805 S Michigan Ave, Chicago IL “We are each other’s harvest; we are each other’s business; we are each other’s magnitude and bond.” -Gwendolyn Brooks, Poet, Author of “A Street in Bronzeville”, First African American Pulitzer Prize Winner Located in Bronzeville, a center of African-American life and culture in Chicago, this mural celebrates the community's rich history and modern-day renaissance. The mural also looks to the future which brings the threat of climate change, and it envisions rising above this challenge using innovation and renewable technologies to build a "Community of the Future".  This mural was sponsored by ComEd, an electric utility serving Greater Chicago.  Partnering with community leaders, ComEd is leading an initiative to develop a connected, resilient and sustainable community in Bronzeville called the "Community of the Future".   https://www.beforeitstoolate.earth/bronzeville-renaissance.html</image:caption>
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      <image:title>Interactive City in AR - A Fully Interactive AR Miniature City.</image:title>
      <image:caption>Where users can equip renewable energy systems, interact with buildings, and explore environmental upgrades. Target: Environmental education, renewable energy awareness Role: AR Developer (Unity XR) — Built ground plane detection, raycast-based interactivity, and custom animations for equipping solar, wind, and green infrastructure in AR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755473283463-0Z5B70PNIUWQQPTSGYHL/ARCity3.jpg</image:loc>
      <image:title>Interactive City in AR - Place windmills to increase your renewable energy levels.</image:title>
      <image:caption>Walk around the city to find locations where renewable energy can be placed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755472570350-XJJ4T8TZA86KOSS8EXP0/ARCity8.jpg</image:loc>
      <image:title>Interactive City in AR - Place Natural Gas Generators</image:title>
      <image:caption>Certain areas in the city are equipped with locations where natural gas generators can be placed. Choose the best location to maxise your impact in the city.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755473049226-L4UHXNB5NTBPN5ZMME28/City10.jpg</image:loc>
      <image:title>Interactive City in AR - Place solar arrays on the houses.</image:title>
      <image:caption>Each house should ideally have its own solar panels on the roof.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755472217613-TJ4SCZUB3E7M9SNZP0RG/ARCity4.jpg</image:loc>
      <image:title>Interactive City in AR</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcfractal.com/the-butterfly-garden-ar-adventure</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/3a97d3e2-0289-4a3b-80ef-ad052346a0dc/mianPicTest.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803304826-F8JSCCDKFRYAR1U5P6M0/image-asset.jpeg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Liberty Gardens AR Demo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803078742-I681RHP8TJ54A1B8M17U/image-asset.jpeg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - App Intro</image:title>
      <image:caption>Guests launch the Butterfly Garden AR app, stepping into an experience where play and ecology meet through AR magic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803122503-EW8B0Z7KUWLZ3Z2IQG0C/WallAAnimation.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Animated Mural Entry</image:title>
      <image:caption>A mural animation sets the stage — a journey through the rain forest and how fires and deforestation has affected the environment and native species.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803196202-A3JT0DAG2XM1TCRWVHJ0/FLowers.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Flowers on the Floor</image:title>
      <image:caption>Tapping the ground spawns AR flowers, letting guests ‘seed’ their own virtual garden and set the stage for exploration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803538087-6Q3HRG2OMNKRVQYWE7A6/TapOnInsect.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Wide Garden View</image:title>
      <image:caption>A living digital ecosystem unfolds, butterflies flying freely in space, creating presence and depth layered over the real world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803608808-8HN0LCH74OX30HNX4WWL/HoneyBeeSelect.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Tap &amp; Circle Selection</image:title>
      <image:caption>Guests tap a butterfly mid-flight. A glowing circle locks onto it, signaling selection and anchoring the insect in space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803686046-XPV8ADQCE5FL6TIKZ3U1/SelectedMiamiBlue.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Paused Hover</image:title>
      <image:caption>Once tapped, the butterfly freezes mid-air, wings still beating, waiting for inspection. Guests can walk around it in 360°.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803740925-IHJH6L3PPZ0QZ5A0GN8R/GrabbedAtala.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Grab &amp; Stick</image:title>
      <image:caption>A second tap pulls the butterfly onto the phone, where it clings as if perched — giving the illusion of holding a living insect.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803785698-OOFCSNKDLZ4QELK1N8XX/MilkWeedHostPlant.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Search for Plants</image:title>
      <image:caption>With the butterfly in hand, guests explore the space for its native host plant — turning the garden into a scavenger hunt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803831748-GLFUW0UDOCRZLJUB06ZP/Matched.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Matching Moment</image:title>
      <image:caption>When the correct plant is found, AR markers trigger a magical reaction: the butterfly recognizes its host environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803871843-B4EFE577U7T0VZHP8XS7/PlaceEggs.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Eggs &amp; Hatching</image:title>
      <image:caption>Guests place the butterfly, watch it lay eggs, and see them hatch — transforming ecology into a vivid, interactive moment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803918571-JO1GZWUMLRM93HDA74L8/ManyHatchedEggs.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Educational Payoff</image:title>
      <image:caption>Every interaction ties play to ecology, teaching about native plants and species survival while staying magical and engaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755803954658-ZIU48N0APCH0VDEC2IU1/AcceptMission.jpg</image:loc>
      <image:title>The Butterfly Garden AR Adventure - Call to Action / Outro</image:title>
      <image:caption>Guests end the journey by pledging to plant a real flower or host plant — blending digital magic with real-world conservation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcfractal.com/moksha-mobile-xr-bus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/11537f9d-1338-4869-851b-fae3bc83ec33/Axel1.jpg</image:loc>
      <image:title>Moksha Mobile XR Bus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755822340974-7J6MIBDDT95J4318A0C8/image-asset.jpeg</image:loc>
      <image:title>Moksha Mobile XR Bus - Our Ready Player One Bus - Moksha's "Magic Bus"</image:title>
      <image:caption>Shared Presence As they look down the aisle, they see each other in avatar form, chatting, waving, and reacting in real time. The sense of social presence is immediate — this isn’t just VR, it’s a shared space where the physical and digital blur. The Walk to Wonderland With joysticks in hand, guests rise from their seats and walk down the aisle toward the glowing bus door. Stepping outside, they emerge not onto a city street, but into a boundless, floating gallery. The world expands into a surreal art wonderland — walls of 2D paintings, 3D sculptures, looping animations, and interactive installations stretch into infinity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1755823280241-WUDB2JAV3CEA3X4SLQB4/BusXR2.jpg</image:loc>
      <image:title>Moksha Mobile XR Bus - Step Inside the Magic Bus</image:title>
      <image:caption>Guests board a real bus — but when they slip on their Quest headsets, they remain in the same seats, only now inside a virtual twin of the bus. Around them, friends are transformed into avatars, creating the uncanny feeling that the group has crossed into another dimension together.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcfractal.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1511714564988-0Q6HVJSZ0FMSTMVCGGUV/jcfractal.png</image:loc>
      <image:title>About - Juan Carlos Gallo</image:title>
      <image:caption>I'm Juan Carlos Gallo, a designer, developer, and spatial computing creator based in Miami. My work explores what happens when digital experiences become part of physical places. Over the past decade, I've worked across augmented reality, virtual reality, real-time 3D, AI-assisted design, and interactive storytelling. While the tools continue to evolve, my focus has remained surprisingly consistent: creating experiences that connect people, information, culture, and place. Today, much of my work is centered around projects like AR Miami, AR Asheville, and Third Room. These projects explore a simple idea: what if cities, venues, museums, and public spaces could have their own interactive digital layer? Although today's experiences are accessed through phones, I design many of these systems with a longer horizon in mind. I see them as early experiments in a future where digital information is woven directly into the environments around us, making places more interactive, discoverable, and meaningful. My background in biology, visualization, data science, and immersive technology has shaped the way I approach this work. I tend to think in systems, looking for ways to make complex ideas more tangible through storytelling, interaction, and spatial design. Whether I'm building a citywide AR platform, a museum experience, an AI-powered guide, or a gamified spatial system, I'm interested in the same question: How can technology help us experience the world around us in richer and more meaningful ways? Recent Focus AR Miami Developing a citywide augmented reality platform that transforms physical locations into interactive digital experiences through geospatial content, AI avatars, cultural storytelling, public art, and location-based discovery. AR Asheville &amp; Third Room Building a gamified spatial platform that combines marker-based AR environments, interactive quests, collectible systems, rewards, passport mechanics, and AI-enhanced experiences designed for real-world venues and communities. Spatial Computing &amp; Geospatial Experiences Exploring how digital content can become a persistent layer attached to physical places, connecting cities, museums, businesses, events, and public spaces through immersive technology. AI-Assisted XR Development Integrating AI tools, agent workflows, architecture documentation, and iterative development processes to accelerate the design, prototyping, and deployment of interactive spatial experiences. Interactive Storytelling &amp; Cultural Experiences Creating immersive experiences that combine technology, narrative, art, and place to help people engage with culture, education, history, and community in new ways. The Future of Ambient AR Designing systems with a long-term vision for spatial computing, where digital experiences move beyond phones and become woven into everyday environments through future wearable and AR technologies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1491452025641-SUCPHO2M93YW8BJAMICR/image-asset.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcfractal.com/press</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-08-23</lastmod>
  </url>
  <url>
    <loc>https://www.jcfractal.com/inthenews</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1593039767036-SXIG4V2ICT2C57YFFZNP/pbsnewsB.jpg</image:loc>
      <image:title>In The News - PBS NEWSHOUR</image:title>
      <image:caption>“Anthropocene Extinction” — Augmented Reality Mural Wynwood, Miami · December 2018 PBS NewsHour featured my AR mural Anthropocene Extinction, created with Before It’s Too Late. The piece used Unity XR and image tracking to reveal 25 Florida species—native, invasive, and endangered—bringing climate change and biodiversity loss into public space through immersive storytelling.  Watch the PBS NewsHour segment  Project page: Anthropocene Extinction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1593040475236-47TPKL8X99475Y33G49C/NBC+6</image:loc>
      <image:title>In The News - NBC 6</image:title>
      <image:caption>“Miami: Canary in the Coal Mine (Sea Level Rise)” — Augmented Reality Mural Wynwood, Miami · May 2018 NBC Miami covered my AR mural Miami: Canary in the Coal Mine, which highlighted the impacts of sea level rise on South Florida. Using Unity XR and image tracking, the piece transformed a public wall in Wynwood into an interactive climate change story, blending visual art and immersive technology to raise awareness.  Watch the NBC Miami coverage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1593044358916-USXBIQEN2CIPZ7XH1MVZ/The+New+Yorker</image:loc>
      <image:title>In The News - The New Yorker</image:title>
      <image:caption>“The Art of Understanding Climate Change” Miami · 2018 The New Yorker highlighted my work with Before It’s Too Late in its feature The Art of Understanding Climate Change. Through murals, drawings, and augmented reality, the project used immersive storytelling to raise awareness of the urgent threats climate change poses to Miami. My AR contributions brought interactive layers to public artworks, allowing audiences to “step inside” climate data and see the stakes firsthand.  Watch The New Yorker video feature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1593046328313-PCH4Y00I77MQ0Y1D3MJA/decoB.jpg</image:loc>
      <image:title>In The News - Deco Drive</image:title>
      <image:caption>“Anthropocene Extinction” — Augmented Reality Mural Wynwood, Miami · 2018 Deco Drive covered my AR mural Anthropocene Extinction, created with Before It’s Too Late. Using Unity XR and image tracking, the mural revealed 25 Florida species — native, invasive, and endangered — to highlight biodiversity loss and sea level rise. The feature showcased how augmented reality can turn public art into a dynamic educational tool, blending culture, science, and immersive technology.  video below</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ad0d0d9de4bb477637fb5b/1594758246466-YEJM0CCNX7FZRDZH3UTA/herald.jpg</image:loc>
      <image:title>In The News - Miami Herald</image:title>
      <image:caption>“Miami: Canary in the Coal Mine (Sea Level Rise)” — Augmented Reality Mural Wynwood, Miami · January 2018 The Miami Herald featured my AR mural Miami: Canary in the Coal Mine, which addressed the urgent threat of sea level rise in South Florida. Using Unity XR and image tracking, the mural transformed a Wynwood wall into an interactive climate change story, allowing the public to see rising seas and endangered species through immersive technology.  Read the Miami Herald coverage</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcfractal.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.jcfractal.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.jcfractal.com/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-04</lastmod>
  </url>
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